Data protection declaration & data protection notice

1. Contact details of the responsible body and data protection officer

Responsible body:

BORRIES Markier-Systeme GmbH
Siemensstraße 3
72124 Pliezhausen (Germany)
Fax: 07127/979797

Data protection officer:

The data protection officer can be reached at the above address or at

2. Purposes of the processing

2.1 Consent (Art. 6 Par. 1a GDPR)

Personal data is processed for certain purposes (e.g. sending our newsletter by e-mail after clicking the confirmation link that is emailed to you, transmission to other third parties, evaluation of data for marketing purposes) if you have provided your consent.

2.2 Contractual or pre-contractual obligations (Art. 6 Par. 1b GDPR)

We process personal data that is necessary to execute a contract with you as the contracting party or to perform pre-contractual measures after you have made an enquiry, e.g. via our website contact form. The purposes of the data processing depend on the specific contract (e.g. purchase, delivery, employment contract) and may also include evaluations, consulting as well as the performance of other actions. We process the personal data of employees for the purposes of the employment relationship if this is required to reach a decision on establishing an employment relationship or after establishing the employment relationship, for its implementation or termination, or to exercise or comply with legal rights and obligations.

2.3 Legal requirements (Art. 6 Par. 1c GDPR)

Data processing takes place based on legal obligations, e.g. for the purposes of fraud prevention and the prevention of money laundering, to meet control and reporting obligations for tax purposes and to provide information to authorities.

2.4 Balance of interests (Art. 6 Par. 1f GDPR)

To safeguard our legitimate interests or those of third parties, data processing also takes place for certain purposes after the prior balancing of interests, e.g. to ensure domiciliary rights, protect legal claims, investigate criminal offences, determine default risks, optimise product development, optimise customer contact for advertising purposes, optimise requirements planning or to ensure data security.

3. Additional data processing as part of the use of the website

3.1 Contact form

We use the data collected via our contact form to process inquiries that are received through the contact form. We store your contact details in our customer database in order to inform you if necessary about other products, events, etc. by post or via your business telephone number.

3.2 Recall service

We use the data collected via our callback service form to process inquiries that come in through the callback service form. We store your contact details in our customer database in order to inform you if necessary about other products, events, etc. by post or via your business telephone number.

3.3 Registration on the website

You can register on our website in order to use additional functions on our website. We use the data entered by you only for the purpose of using the respective offer or service for which you have registered. For important changes, such as the scope of the offer or technically necessary changes, we use the e-mail address provided during registration to contact you in this way.

3.4 Newsletter

If you would like to receive the newsletter offered on the website, we need an e-mail address from you as well as information that allows us to verify that you are the owner of the e-mail address provided and that you agree to receive the newsletter.

To ensure that the newsletter is sent by mutual agreement, we use a double opt-in procedure. This enables the potential recipient to be included in a distribution list. The user then receives a confirmation e-mail to confirm the registration in a legally binding manner. The address will only be actively included in the distribution list once confirmation is received.

We use this data exclusively for sending the requested information and offers.

CleverReach is used as the newsletter software. Your data will be sent to CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede, Germany (CleverReach for short). The newsletters contain a so-called ‘web-beacon’, i.e. a pixel-sized file that is retrieved from the CleverReach server when the newsletter is opened. As part of this retrieval, technical information, such as information on the browser and your system as well as your IP address and time of retrieval, is initially collected. This information is used for the technical improvement of the services based on the technical data or the target groups and their reading behaviour on the basis of their access locations (which can be determined by means of the IP address) or the access times. The statistical surveys also include determining whether e-mails are opened, when they are opened and which links are clicked. CleverReach is prohibited from selling your data and using it for purposes other than for sending newsletters. CleverReach is a German, certified provider that was selected according to the requirements of the Data Protection Basic Regulation and the Federal Data Protection Act. In addition, there is an agreement on commissioned data processing.

Your consent to the storage of your data, your e-mail address and its use for sending the newsletter can be revoked at any time, e.g. by using the ‘Unsubscribe’ link in the newsletter. We will immediately erase your data in connection with the newsletter.

3.5 Cookies

We use cookies on various web pages in order to make the visit to our website more attractive and to enable the use of certain functions. Cookies are small text files that your browser can store on your computer. Some cookies are necessary for the operation of the website (category: Required cookies). We only set further cookies if you have given us your prior consent (categories: Statistics cookies, comfort cookies). The process of storing a cookie file is also referred to as 'setting a cookie'. You can set your browser according to your wishes so that you are informed about the setting of cookies, decide on a case-by-case basis whether to accept cookies that are not required or generally accept or generally exclude the acceptance of cookies that are not required.

You can make individual settings for the cookies of this website in the following:

Reset privacy settings

3.5.1 Required cookies

We use required cookies to perform or facilitate the transmission of a message via an electronic communication network. We also use required cookies to provide a service of an information company that you expressly request.

Required cookies in detail:

Technical identification of a session (website visit). No personal data is collected.

user_privacy_settings (1 month)
To save the privacy settings on the site

3.5.2 Google Fonts

This site uses web fonts, which are provided by Google, for the uniform display of fonts. The Google Fonts are installed locally on our server. There is no connection to Google servers.

3.5.3 Convenience-cookie: YouTube

If you select Convenience e-cookies, you grant us permission to use videos on our site from YouTube, a video service of YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, hereinafter referred to as ‘YouTube’. When you visit one of our sites equipped with a YouTube plugin, a connection to the YouTube servers is established following your consent. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you allow YouTube to assign your surfing behaviour directly to your personal profile. You can prevent this by logging out of your YouTube account.

For more information on how user data is handled, please see the YouTube privacy policy at

Convenience cookies in detail:

Used by Google DoubleClick to register and report the actions of the user on the website after viewing or clicking on one of the advertisements of the providers with the purpose of measuring the effectiveness of an advertisement and displaying targeted advertising to the user.

Process: 1 year

Used to check that the user's browser supports cookies.
Process: 1 day
Registers a unique ID on mobile devices to enable tracking based on GPS geographic location.
Process: 1 day

Registers a unique ID that is used by Google to keep statistics on how visitors use YouTube videos on different sites.
Process: 8 months

Attempts to estimate the user bandwidth on sites with integrated YouTube videos.
Process: 179 days

Registers a unique ID to keep statistics of the videos from YouTube that the user has seen.
Process: SESSION

Enables correct playback of YouTube videos and stores the user preferences for viewing the video

3.5.4 Convenience cookie: Google Maps

This website uses Google Maps to display interactive maps and to provide directions if you have given your prior consent. Google Maps is a mapping service provided by Google Ireland Limited ('Google'), Gordon House, Barrow Street, Dublin 4, Ireland. Through the use of Google Maps, information about the use of this website, including your IP address and the (start) address entered in the route planner function, can also be transmitted to Google in the USA. If you have consented and call up a website of our Internet presence that contains Google Maps, your browser will establish a direct connection with the Google servers. The map content is then transmitted directly to your browser and integrated in the website by Google.

For the purpose and scope of data collection and the further processing and use of data by Google as well as your rights and settings options for protecting your privacy, please refer to the Google data protection information

Convenience cookies in detail:

Used to unlock Google Maps content.
Process: 6 months

3.5.5 Statistics cookie: Google Analytics, Google Ads Conversion Tracking

If you select statistics cookies, you grant us permission to use Google Analytics 4, a web analytics service provided by Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA, hereinafter referred to as ‘Google’, on our site. We have concluded a corresponding contract for order processing with Google. Google Analytics 4 uses 'cookies', text files that are stored on your computer and that enable an analysis of your use of the website. The information generated about your use of this website by the cookie is generally transmitted to a Google server in the USA where it is also stored. When collecting data in Google Analytics 4, no IP addresses are logged or stored. In Analytics, all IP addresses collected from users in the EU are deleted before they are recorded by EU domains and servers. We also have the following collection of data for Google signals for individual regions, collection of detailed location and device data for individual regions.

Google uses this information on behalf of the operator of this website to assess your use of the website in order to compile reports on the website activities and to provide additional services to the website operator related to the use of the website and the Internet. In Google Analytics 4, all data from devices that are located in the EU (based on the geographical location as per IP address) is collected via EU domains and servers before the traffic is forwarded to Analytics servers for processing. Google assures that the IP address transmitted by your browser as part of Google Analytics will not be combined with other Google data. You can prevent cookies from being stored by adjusting your browser software accordingly; however, please note that, in this case, you will not be able to use all of the functions on this website. Moreover, you can prevent the collection of the data generated by the cookie in relation to your use of the website (incl. your IP address) and its transmission to Google as well as the processing of this data by Google. For this, download and install the browser add-on available at the following link

More information is available at (general information on Google Analytics and data privacy).

We use the online ‘Google Ads’ advertising program and the conversion tracking function of Google Ads. Google conversion tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad delivered by Google, a conversion tracking cookie is placed on your computer. These cookies expire after 30 days, do not contain any personal data and therefore cannot be used to identify you personally. If you visit certain pages on our website and the cookie has not yet expired, we and Google can tell that you clicked on the ad and were directed to that page. Each Google Ads customer receives a different cookie. This means that it is not possible to track cookies via the websites of other Ads customers. The information collected by means of the conversion cookie is used to compile conversion statistics for Ads customers who have opted for conversion tracking. Customers can see the total number of users who clicked on their ad and were directed to a page containing a conversion tracking tag. However, they do not receive information that enables them to identify users personally. If you do not want to participate in conversion tracking, you can opt out of this use and prevent cookies from being installed by selecting the appropriate settings in your browser software (deactivation option). You will not then be included in the conversion tracking statistics. Further information and Google’s Privacy Policy are available at:,

Statistics cookies in detail:

_ga (2 years)
Used to distinguish individual users.

_ga_<container-id> (2 years)
Used to store the session status

3.5.6 Statistics cookie: Google reCAPTCHA

This website uses Google reCATCHA to determine whether a human or a computer is making a specific entry on our contact or newsletter form if you have given your prior consent. Google reCAPTCHA is a service provided by Google Ireland Limited ("Google"), Gordon House, Barrow Street, Dublin 4, Ireland. Google uses various characteristics to check whether you are a human or a computer, e.g.: IP address of the end device used, the website that you are visiting with us and on which reCATCHA is integrated, the date and duration of the visit, the identification data of the browser and operating system type used, Google account if you are logged into Google, mouse movements on the reCAPTCHA areas as well as tasks where you have to identify images. The data collected during the analysis is forwarded to Google. The reCAPTCHA analyses run completely in the background. Further information on Google reCAPTCHA can be found in the Google data protection regulations and the Google terms of use under the following links:

Statistics cookies in detail:

_GRECAPTCHA (6 months)
Provides spam protection for forms on the site

3.6 Social Networks/Messenger: Instagram, LinkedIn, Xing

On our website, we offer you the option of accessing our social media sites via so-called "social media buttons". To protect your data, these buttons were only included on the website as a graphic or link that provides a link to the corresponding website of the button provider. Clicking on the graphic or the link will forward you to the services of the respective provider. Only then will your data be sent to the respective provider. If you do not click on the graphic or the link, there will be no exchange between you and the providers of the social media platforms. Information about the collection and use of your data in the social networks can be found in the respective terms of use of the respective providers:

Instagram (Facebook Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland)

LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland)

This privacy policy also applies to our LinkedIn page and Xing page

3.7 Anonymous or pseudonymous usage options

You can basically visit our website without providing us with your personal data. Pseudonymised usage data is not combined with the data on the bearer of the pseudonym. Pseudonymised user profiles are not created.

3.8 Chat software

BORRIES Markier-Systeme GmbH uses Userlike UG chat software (limited liability), Probsteigasse 44-46, 50670 Cologne, Germany. You can use the chat like a contact form to chat with our staff in near real time. When you start the chat, the following personal data is collected:

  • Date and time of the visit
  • Browser type/version
  • IP address
  • operating system used
  • URL of the previously visited website
  • amount of data sent
  • And if specified: First name, last name and e-mail address.

Depending on the course of conversation with our employees, further personal data may arise in the chat, which you enter. The nature of this data depends heavily on your request or the problem you describe to us. The processing of all this data provides you with a quick and efficient option for contact, thus improving our customer service.

All of our employees have been and are being trained on the subject of data protection and on the safe and trustworthy handling of customer data. All of our employees are bound to confidentiality and have accordingly signed an addendum on the obligation to maintain confidentiality and to observe data protection in their employee contracts.

Visiting the website loads the chat widget in the form of a JavaScript file from AWS Cloudfront. The chat widget technically represents the source code that runs on your computer and enables the chat.

In addition, BORRIES Markier-Systems GmbH saves the history of the chats for a period of 30 days. This serves the purpose of sparing you, under certain circumstances, extensive explanations about the history of your request and for constant quality control of our chat offer. The processing is therefore permitted in accordance with Art. 6 Para. 1 Letter f of the German GDPR. If you do not want this, you are welcome to let us know using the contact details listed below. We will then immediately delete any saved chats.

The storage of the chat data also serves the purpose of ensuring the security of our information technology systems. This is also our legitimate interest, which is why processing is permitted under Art. 6 Para. 1 Letter f of the German GDPR.

More information is available at data protection regulations of Userlike UG (limited liability).

Cookies in detail:

Session cookie: uslk_s (end of browser session)
To ensure the functionality of the software, we store cookies for the application status in the end user's browser. The cookies contain the persisted state, machine state, session ID and chat statistics.

Expire cookie: uslk_e (30 days)
In order that end users can be identified when they return to the website, we store cookies with user information in the end user's browser. They may each contain an individual user ID, end user name, e-mail address and number of visits.

4. Categories of recipients

To fulfil the intended purposes, the necessary data may be accessed by all departments within our company. Processors assigned by us may also receive data for certain purposes, e.g. for IT services, file destruction and marketing. Other recipients of personal data may also include public bodies, banks and financial services institutions, lawyers and accountants or credit agencies.

5. Transmission to a third country or an international organisation

Data will only be transferred to third countries if, for example, this is necessary for the performance of a contract or is required by law or if you have given us your consent. In addition, it cannot be ruled out that, in rare cases, an IT service provider from a third country (e.g. the USA) could obtain access to your personal data during the maintenance of IT components. Personal data is otherwise not transmitted to third countries or an international organisation.

6. Duration of the data storage

We store the personal data for the duration of the contractual relationship, while the statutory limitation periods generally amount to three years. Various archiving and documentation obligations exist, e.g. from the German Commercial Code (HGB) and the German Tax Code (AO), which can extend to up to ten years.

7. Right to information, correction, erasure, restriction and data portability

You have the right of access in accordance with Art. 15 of the GDPR, the right to rectification in accordance with Art. 16 of the GDPR, the right to erasure in accordance with Art. 17 of the GDPR, the right to restriction of processing in accordance with Art. 18 of the GDPR as well as the right to data portability from Art. 20 of the GDPR. The restrictions in accordance with Sections 34 and 35 of the GDPR apply to the right to information and erasure.

8. Revocation of consents

You may revoke the consent that you have provided at any time. Please note that your revocation will only take effect for the future.

9. Existence of a right to lodge a complaint

You also have the right to lodge a complaint with a data protection supervisory authority (Art. 77 of the GDPR in conjunction with Section 19 of the Federal Data Protection Act (BDSG)).

10. Obligation to provide data

You must provide us with the personal data that is required to establish, execute and terminate a contract or that we are required to collect by law. If you do not provide us with the necessary information and documents, we are not permitted to establish or continue your requested business relationship.

11. Automated decision-making in specific cases

In principle, we do not use automated decision-making to establish and execute the business relationship. If we use this process in certain individual cases, we will inform you separately if this is required by law.

12. Profiling

In some cases, we process your data automatically with the aim of evaluating certain personal aspects (profiling), e.g. evaluation of targeted customer contact, tailored advertising, including market and opinion research as well as for scoring and rating. For example, data on payment behaviour (e.g. transactions, balances) and criteria such as industry affiliation and experiences from the previous business relationship may flow into the evaluation.

13. Categories of personal data

We process the following categories of personal data, for example: Personal master data, contract master data, contract implementation and termination data, order data, data to meet legal obligations, creditworthiness data, scoring/rating data, advertising and sales data, data on your use of our telemedia offers (e.g. time of accessing our website, apps or newsletter, clicked webpages or entries) as well as other data that is comparable to the aforementioned categories.

14. Data sources

We process data that we have received as part of our business relationship as well as data that has been lawfully transmitted to us from other third parties. We also collect data from publicly accessible sources (e.g. classified directories and records of debtors, the commercial register, the press).

Information on your right of objection in accordance with Art. 21 of the General Data Protection Regulation (GDPR)

Individual right of objection

You have the right to object to the processing of your personal data, which takes place on the basis of Article 6 (1e) of the GDPR (data processing in the public interest) and Article 6 (1f) of the GDPR (data processing based on a balance of interests), for reasons that arise for your specific situation at any time; this also applies to any profiling that takes place based on this provision. If you submit an objection, we will no longer process your personal data unless we are able to provide evidence of compelling legitimate grounds for the processing, which override your interests, rights and freedoms, or the processing serves to assert, enforce or defend against legal claims.

Right of objection against data processing for the purposes of direct advertising

We process your personal data for the purposes of direct advertising. You are entitled to object to the processing of your personal data for purposes of this kind of advertising at any time; this also applies to profiling if this is connected with this kind of direct advertising. If you object to the processing for the purposes of direct advertising, we will no longer process your data for these purposes. You can submit an informal objection that should preferably be sent to:

BORRIES Markier-Systeme GmbH
Siemensstraße 3
72124 Pliezhausen (Germany)
Fax: 07127/979797

© 2024 Borries Markier-Systeme GmbH.
*All illustrations on this website by way of example.
Errors and technical modification subject to change.

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