Data protection declaration & data protection notice

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1. Contact details of the responsible body and data protection officer

Responsible body:

BORRIES Markier-Systeme GmbH
Siemensstraße 3
72124 Pliezhausen (Germany)
Fax: 07127/979797
E-Mail: info@borries.com

Data protection officer:

The Data Protection Officer can be contacted at the address listed above, marked “Attn: Data Protection Officer,” or at datenschutz@borries.com.

2. Purposes of the processing

2.1 Consent (Art. 6 Par. 1a GDPR)

The processing of personal data for specific purposes (e.g., sending our newsletter via email after you click the confirmation link sent to you, sharing data with third parties, creating images and videos with audio, publishing participant lists for events, processing data when you use voluntary services, analysis of data for marketing purposes) takes place if you have given us your consent.

2.2 Contractual or pre-contractual obligations (Art. 6 Par. 1b GDPR)

We process personal data that is necessary for the performance of a contract to which you are a party, or for the implementation of pre-contractual measures taken at your request, e.g., via our website contact form. The purposes of data processing depend on the specific contract (e.g., purchase, delivery, or employment contract) and may include, among other things, analysis, consultation, and the implementation of further actions. We process personal data of employees for the purposes of the employment relationship if this is necessary for the decision to establish an employment relationship or, after the employment relationship has been established, for its performance or termination, or for the exercise or fulfillment of rights and obligations arising from a law.

2.3 Legal requirements (Art. 6 Par. 1c GDPR)

Data is processed in accordance with legal obligations, for example, for the purposes of fraud and money laundering prevention, compliance with tax-related audit and reporting requirements, and the provision of information to government authorities.

2.4 Balance of interests (Art. 6 Par. 1f GDPR)

To protect our legitimate interests or those of third parties, we also process data for specific purposes following a prior balancing of interests, e.g., to enforce our property rights, protect legal claims, investigate criminal offenses, identifying default risks, optimizing product development, supplier management, and recruitment, tracking and analyzing the use of our newsletters and digital services such as websites and apps, conducting surveys and contests, optimizing customer outreach for advertising purposes such as contacting other companies by phone, sending promotional information by mail (e.g., invitations to events, presentations of new products and services), taking photos and audio recordings at events for promotional publication, displaying and publishing participant directories, optimizing demand planning, or ensuring data security.

3. Further data processing in connection with the use of our digital services

3.1 Contact Form, Call-Back Service

We use the data collected via our contact form to process inquiries that are received through the contact form. We store your contact details in our customer database in order to inform you if necessary about other products, events, etc. by post or via your business telephone number.

3.2 Registration on the website

You can register on our website to access additional features. We use the information you provide solely for the purpose of providing the specific service or feature for which you have registered. In the event of important changes—such as changes to the scope of our services or necessary technical updates—we will use the email address you provided during registration to contact you.

3.3 Newsletter

If you would like to subscribe to the newsletter offered on the website, we need your email address as well as information that allows us to verify that you are the owner of the provided email address and that you consent to receiving the newsletter.
To ensure that the newsletter is sent with your consent, we use the so-called double opt-in procedure. As part of this process, the potential recipient is added to a mailing list. The user then receives a confirmation email giving them the opportunity to confirm their subscription in a legally compliant manner. Only once confirmation is received is the address actively added to the mailing list.
We use this data exclusively for sending the requested information and offers.
We use CleverReach as our newsletter software. Your data is transmitted to CleverReach GmbH & Co. KG, Mühlenstr. 43, 26180 Rastede (hereinafter “CleverReach”).

You can find CleverReach’s privacy policy here:

https://www.cleverreach.com/de-de/datenschutz/

The newsletters contain a so-called “web beacon,” i.e., a pixel-sized file that is retrieved from the CleverReach server when the newsletter is opened. When this file is retrieved, technical information—such as details about your browser and system—as well as your IP address and the time of retrieval are collected. This information is used to improve the technical aspects of the services based on the technical data, or to analyze target groups and their reading behavior based on their access locations (which can be determined using the IP address) or access times. The statistical analysis also includes determining whether the emails are opened, when they are opened, and which links are clicked. CleverReach is prohibited from selling your data or using it for purposes other than sending newsletters. CleverReach is a German, certified provider that was selected in accordance with the requirements of the General Data Protection Regulation and the Federal Data Protection Act. Additionally, a data processing agreement is in place.

You may revoke your consent to the storage of your data and email address, as well as their use for sending the newsletter, at any time, for example via the “Unsubscribe” link in the newsletter. We will then immediately delete your data related to the newsletter distribution.

3.4 Cookies

We use cookies on various pages to enhance your experience on our website and enable the use of certain features. These so-called “cookies” are small text files that your browser can store on your computer. Some cookies are necessary for the operation of the website (category: Essential Cookies); we only set other cookies if you have given us your prior consent (categories: Statistical Cookies, Convenience Cookies). The process of storing a cookie file is also referred to as “setting a cookie.” You can configure your browser according to your preferences so that you are notified when cookies are set, decide on a case-by-case basis whether to accept non-essential cookies, or generally accept or reject non-essential cookies.
You can adjust your individual cookie settings for this website as follows:

Manage your privacy settings

Currently, the following cookies are set on the site for visitors; all of them are functional/necessary:
cmplz_banner-status
cmplz_consented_services
cmplz_functional
cmplz_marketing
cmplz_policy_id
cmplz_preferences
cmplz_statistics
pll_language
 
These cookies store information about whether consent has been given for the services (currently only YouTube) or specific types of cookies, or whether preferences have been saved.

The pll_language cookie sets the selected language so that the correct pages can be displayed.

3.4.1 Marketing Cookie: YouTube

By selecting “External Media Cookies,” you consent to our use of videos from YouTube, a video service provided by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA, hereinafter “YouTube,” on our website. When you visit one of our pages equipped with a YouTube plugin, a connection to YouTube’s servers is established following your consent. In doing so, the YouTube server is informed which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to directly associate your browsing behavior with your personal profile. You can prevent this by logging out of your YouTube account.
For more information on the handling of user data, please refer to YouTube’s Privacy Policy at:

Privacy Policy – Privacy & Terms – Google

External media cookies in detail:

doubleclick.net
IDE
Used by Google DoubleClick to record and report the user’s actions on the website after viewing or clicking on one of the provider’s ads, for the purpose of measuring the effectiveness of an advertisement and displaying targeted advertising to the user.
Expiration: 1 year

test_cookie
Used to check whether the user’s browser supports cookies.
Expiration: 1 day

youtube.com
GPS
Registers a unique ID on mobile devices to enable tracking based on the user’s GPS location.
Expiration: 1 day

PREF
Registers a unique ID used by Google to track statistics on how visitors use YouTube videos on various websites.
Expiration: 8 months

VISITOR_INFO1_LIVE
Attempts to estimate user bandwidth on pages with embedded YouTube videos.
Expiration: 179 days

YSC
Registers a unique ID to track statistics on the YouTube videos the user has viewed.
Expiration: SESSION

remote_sid
Enables proper playback of YouTube videos and saves user preferences when viewing videos
Expiration: SESSION

3.4.2 Statistical cookies: Google Analytics, Google Ads conversion tracking

By selecting the statistics cookies, you consent to our use of Google Analytics 4, a web analytics service provided by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (hereinafter “Google”), on our website. We have entered into a corresponding data processing agreement with Google. Google Analytics 4 uses so-called “cookies,” which are text files stored on your computer that enable an analysis of your use of the website. The information generated by the cookie regarding your use of this website is generally transmitted to a Google server in the United States and stored there. When data is collected in Google Analytics 4, IP addresses are neither logged nor stored. In Analytics, all IP addresses collected from users in the EU are deleted before they are recorded via EU domains and servers. In addition, we collect the following data for Google Signals for individual regions: collection of detailed location and device data for individual regions.

On behalf of the operator of this website, Google will use this information to evaluate your use of the website, to compile reports on website activity, and to provide other services related to website and internet usage to the website operator. In Google Analytics 4, all data from devices located in the EU (based on the geographic location according to the IP address) is collected via domains and servers in the EU before the traffic is forwarded to Analytics servers for processing. Google assures that the IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data. You can prevent the storage of cookies by adjusting your browser settings accordingly; however, we would like to point out that in this case, you may not be able to use all the features of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) by Google, as well as the processing of this data by Google.
To do so, download and install the browser add-on available at the following link:

Google Analytics Opt-out Browser Add-on Download Page

For more information, visit:

Privacy Policy – Privacy & Terms – Google

We use the online advertising program “Google Ads” and, as part of Google Ads, conversion tracking. Google Conversion Tracking is an analytics service provided by Google Inc. (1600 Amphitheatre Parkway, Mountain View, CA 94043, USA; “Google”). When you click on an ad placed by Google, a conversion tracking cookie is stored on your computer. These cookies expire after 30 days, do not contain any personal data, and therefore cannot be used to identify you personally. If you visit certain pages on our website and the cookie has not yet expired, Google and we can recognize that you clicked on the ad and were redirected to that page. Each Google Ads customer receives a different cookie. This means there is no possibility of cookies being tracked across the websites of Ads customers. The information collected using the conversion cookie is used to generate conversion statistics for Ads customers who have opted in to conversion tracking. This allows customers to see the total number of users who clicked on their ad and were redirected to a page tagged with a conversion tracking tag. However, you will not receive any information that can be used to personally identify users. If you do not wish to participate in tracking, you can opt out by preventing the installation of cookies through the appropriate settings in your browser software (disable option). You will then not be included in the conversion tracking statistics. For further information and Google’s privacy policy, please visit:

Advertising – Privacy & Terms – Google Privacy-Policy – Privacy & Terms – Google

Statistics cookies in detail:

_ga (2 years)
Used to distinguish individual users.

_ga_<container-id> (2 years)
Used to store the session status

3.5 Social Media / Messaging Apps: LinkedIn, Xing, YouTube

On our website, we offer you the option to access our social media profiles via so-called “social media buttons.” To protect your data, these buttons have been integrated into the website solely as graphics or links that direct you to the respective website of the button provider. By clicking on the graphic or link, you will be redirected to the services of the respective provider. Only then will your data be sent to the respective providers. If you do not click on the graphic or link, no data exchange takes place between you and the providers of the social media platforms. Information regarding the collection and use of your data on social networks can be found in the respective terms of use of the

LinkedIn (LinkedIn Ireland Unlimited Company, Wilton Place, Dublin 2, Ireland)

LinkedIn Privacy Policy

Our LinkedIn page

https://www.linkedin.com/company/borries-markier-systeme-gmbh

XING (New Work SE, Baumwall 7, 20459 Hamburg, Germany) Privacy Policy:

https://privacy.xing.com/en/privacy-policy

Our Xing page:

https://www.xing.com/pages/borriesmarkier-systemegmbh

Google’s Privacy Policy (Further information and Google’s Privacy Policy can be found at:

Advertising – Privacy & Terms – Google Privacy-Policy – Privacy & Terms – Google

also applies to our YouTube channel:

https://youtube.com/@borriesmarkier-systemegmbh1975?si=P9nxfFF1OAqQxt0L

3.6 Anonymous or pseudonymous usage options

You can basically visit our website without providing us with your personal data. Pseudonymised usage data is not combined with the data on the bearer of the pseudonym. Pseudonymised user profiles are not created.

4. Categories of recipients

To fulfill the intended purposes, cross-departmental access to the necessary data may occur within our company. Processors engaged by us may also receive data for specific purposes, such as IT services, document destruction, and marketing. Other recipients of personal data may also include, for example, public authorities, credit and financial services institutions, attorneys and tax advisors, or credit reporting agencies.

5. Transmission to a third country or an international organisation

Data will only be transferred to third countries if this is necessary, for example, to fulfill a contract or is required by law, or if you have given us your consent. In the context of IT component maintenance, it cannot be ruled out that, in rare cases, an IT service provider from a third country (e.g., the U.S.) might gain access to personal data. Otherwise, no transfer of personal data to third countries or to an international organization takes place.

6. Duration of the data storage

We will retain your personal data for the duration of the contractual relationship; beyond that, the statutory limitation periods are generally three years.
After the conclusion of a recruitment process, we will generally delete your data within 6 months, provided you are not hired by our company. Various retention and documentation requirements apply, e.g., under the German Commercial Code (HGB), the German Fiscal Code (AO), or the Product Liability Act (ProdHaftG), which may extend up to 15 years.

7. Right to information, correction, erasure, restriction and data portability

You have the right to access your data under Article 15 of the GDPR, the right to rectification under Article 16 of the GDPR, the right to erasure under Article 17 of the GDPR, the right to restriction of processing under Article 18 of the GDPR, and the right to data portability under Article 20 of the GDPR. Please contact us to exercise these rights.

8. Revocation of consents

You may revoke your consent at any time by contacting us. You can also opt out of receiving our newsletter by clicking the unsubscribe link in the newsletter. Refusing to give consent or revoking it will not result in any disadvantages for you. Please note that your revocation will only take effect going forward.

9. Existence of a right to lodge a complaint

In addition, you have the right to lodge a complaint with a data protection supervisory authority (Art. 77 of the GDPR). The supervisory authority responsible for us is the State Commissioner for Data Protection and Freedom of Information in Baden-Württemberg, Heilbronner Straße 35, 70191 Stuttgart, poststelle@lfdi.bwl.de.

10. Obligation to provide data

You are only required to provide the personal data necessary for the establishment, performance, and termination of a contract, or data that we are legally required to collect. If you do not provide us with the necessary information and documents, we will not be able to establish or continue the business relationship you have requested.

11. Automated decision-making in specific cases

As a general rule, we do not use fully automated decision-making processes to establish and conduct our business relationship. Should we use such processes in individual cases, we will inform you separately, provided that this is required by law.

12. Profiling

We process some of your data automatically for the purpose of evaluating certain personal characteristics (profiling), e.g., to analyze data for targeted customer outreach, to improve our digital services, to deliver personalized advertising—including market and opinion research—and for scoring or rating purposes. The analysis may include, for example, data on payment behavior (e.g., account transactions, balances), usage data from our digital services, as well as criteria such as industry affiliation and experiences from the existing business relationship.

13. Categories of personal data

For example, we process the following categories of personal data: personal master data, contract master data, contract performance and termination data, order data, data required to comply with legal obligations, creditworthiness data, scoring/rating data, marketing and sales data, data regarding your use of the digital services we offer (e.g., time of access to our websites, apps, or newsletters, pages or entries on our sites that you clicked on), as well as other data comparable to the categories mentioned.

14. Data sources

We process data that we have received from you in the course of our business relationship, as well as data lawfully provided to us by other third parties. In addition, we collect data from publicly available sources (e.g., industry and debtor directories, commercial registers, and the press).